Mass Relevance, a social integration platform that worked with Facebook and CNN on Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.
Facebook-CNN Election Insights
Now that the 2012 presidential election is in the record books, we can start to examine more closely the role that Facebook played in the first “social election” and how the winners and losers used the platform in the waning hours of the race.
Facebook is maximizing its Election 2012 resources on Election Day Tuesday, and users can get a sense of what voters are talking about on the U.S. Politics on Facebook page. Not surprisingly, the first release of Election Day data from the Facebook Talk Meter finds that the word “election” is dominating news feeds, followed closely by “Obama,” then “Romney,” with men scoring higher than women on the 10-point scale.
With more than 110,000 political Facebook pages in the U.S. and more than 11,000 U.S.-based pages for politicians, Facebook is a treasure trove of voting and political data, and campaigns are taking full advantage in the final hours of the race.
President Barack Obama‘s response to Republican presidential nominee Mitt Romney that included a dated reference to “horses and bayonets” launched a meme that swept Facebook during the third and final presidential debate in Boca Raton, Fla., Monday night.
While the phrase “binders full of women” took off on Facebook Tuesday night during the second presidential debate in Long Island, N.Y., there was another fight brewing on the social network over dueling search term mentions, with Romney, Obama, and women garnering the top three spots, according to data posted on the U.S. Politics on Facebook page.
The only debate between Vice President Joe Biden and Republican vice presidential nominee Paul Ryan was a substantive and spirited affair, with supporters on Facebook weighing in on everything from taxes to abortion and from Iran to Libya.
President Barack Obama may be the focus of the Democratic National Convention in Charlotte, N.C., this week, but it was ex-President Bill Clinton who stole the show with his rousing nomination speech Wednesday night, not only propelling him to the top of the list of political mentions on Facebook for the day, but even topping the National Football League’s season opener, in which the Dallas Cowboys knocked off the defending Super Bowl champions and host New York Giants.
Facebook-CNN Election Insights Offers Real-Time Data On People Talking About Obama, Romney, Biden, Ryan
Facebook and CNN Monday debuted Facebook-CNN Election Insights, which will allow the cable news network to display, in real-time, the total number of people talking about President Barack Obama, Vice President Joe Biden, Republican presidential nominee Mitt Romney, and his running mate, Rep. Paul Ryan (R-Wis.), during its election coverage.