The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.
Ecommerce sites that run flash sales on Facebook must still deal with offline logistical issues, such as shipping, which accounted for 49 percent of negative comments in a study of 2,776 conversations on the social networks between customers and flash-sale sites conducted by fulfillment and logistics solutions provider Dotcom Distribution.
Another social commerce tool that allows Facebook users to complete purchases without leaving the Facebook platform debuted this week with ePaymentAmerica’s launch of Yapyzal, which allows retailers to design, post, and share offers on Facebook and complete transactions via secure processing of credit-card and debit-card information.
Facebook commerce provider Ecwid reported continued momentum for small and midsized retailers using its storefronts on the social network, saying that orders rose 37 percent in the first quarter versus the year-earlier period, while sales jumped 26 percent during the same period.
There has been much discussion over what kinds of posts are best to grab the attention of fans (and break through Facebook’s post-sorting algorithm), but a service hopes to give something back to page administrators when they share links. Newly rebranded VigLink Anywhere (formerly just a part of VigLink) helps generate revenue for pages whenever Facebook fans click on shared links and make purchases.
Although Facebook commerce platform Soldsie works by allowing brands to process purchases within the comments section of the social network, the $1 million in seed funding it announced Wednesday did not come via comments, but from a group of institutional investors.
Facebook commerce provider Ecwid reported robust growth in sales at its stores on the social network during the fourth quarter, with sales for the period up 267 percent compared with the fourth quarter of 2011 and up 65 percent versus the third quarter of 2012.
Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.
Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.