Social commerce platform Payvment is shuttering its Facebook storefront business, but its clients will not be left in the cold, as the company reached an agreement with Facebook storefront provider Ecwid to allow Payvment users to transfer their stores to the Ecwid platform.
Facebook commerce provider Ecwid said Monday that Facebook-driven purchases from its small and midsized retail clients during the 2012 holiday shopping season more than doubled when compared with the period prior to the holidays.
As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.
Facebook commerce provider Ecwid has a client base made up of mostly small and midsized businesses, so it came as no surprise that Ecwid touted the Black Friday and Cyber Monday Facebook success of those types of businesses.
Facebook struck back in a lawsuit over its want button filed by Farmington Hills, Mich.-based CVG-SAB, which claimed that it holds patents and trademarks for its own Want Button product, launched in September 2010.
Tis the season for giving, and Facebook is on board, announcing at its rescheduled event at iconic toy store FAO Schwarz in New York Thursday night that its Gifts feature is being rolled out to more users, and introducing several new retail partners.
Social gifting application Wrapp reached a multiyear agreement with prepaid and financial payment provider Blackhawk Network’s Blackhawk Digital platform, under which national and local retailers that offer electronic gift cards via Blackhawk will have access to Wrapp’s marketing platform, enabling Wrapp to add those retailers to its stable.
Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised on the social network expecting to do so again, according to a new study by Facebook commerce provider Payvment.