TurnTo launched late last year as a social shopping service, alerting you when you come across shopping sites that your friends have already been to, as well as what items they purchased. The service is now looking to integrate deeper with existing social sites like Facebook for enhanced utility, bulking up its feature set to improve on ease of use and tap into larger networks that you already have across the web.
As TurnTo already stands, you can add connections based on the contacts from various email accounts, Facebook, and AOL instant messenger. Most recently, TurnTo added the ability for raves (reviews) to be posted through your Facebook account and shared with friends. If you’d like a more local approach, you can also type in your zip code to see what type of shopping patterns exist on a local level. From within your TurnTo account you can see what products other users are raving about, check out some of the sites others are frequenting, or just keep track of ongoing activity within your social circle that you’ve imported into TurnTo.
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