Facebook Creative Labs

Facebook Groups: Facebook’s Newest Stand-Alone App

FacebookGroupsLogo304

Co-founder and CEO Mark Zuckerberg has gone out of his way to mention Facebook’s groups feature during the company’s earnings calls for the third quarter of 2014 and fourth quarter of 2013, hinting during the latter that a stand-alone application might be forthcoming. Forthcoming is now here, as the social network announced the launch of its Facebook Groups app in a Newsroom post Tuesday, saying that the app is available in all countries, for iOS and Android.

Read more

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

3Q EARNINGS: Mark Zuckerberg on the Differences Between Messenger and WhatsApp

MessengerIcon304

When Facebook announced its intent to acquire cross-platform messaging application WhatsApp in February, questions surfaced on whether WhatsApp and Messenger would remain separate — which they have — or be combined. Facebook co-founder and CEO Mark Zuckerberg discussed how the two apps coexist during the company’s third-quarter earnings call Tuesday.

Read more

1Q EARNINGS: Mark Zuckerberg On The Three Stages Of Maturity For Facebook’s Apps

3Generations304

Facebook Co-Founder and CEO Mark Zuckerberg divided the social network’s portfolio of applications into three stages during the company’s first-quarter earnings call Wednesday afternoon, putting the flagship Facebook apps in the most mature category; followed by established offerings Messenger, Instagram, and WhatsApp; and capped by the fruits of its new Facebook Creative Labs initiative, such as iPhone app Paper.

Read more