Five of the top 10 global game developers on Facebook are from Europe, the Middle East, or Asia, compared with just one in 2011, Julien Codorniou, the social network’s head of games partnerships for EMEA, said during Facebook’s developer day at GDC Europe last month.
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.
Facebook continues to aid application developers with its phasing out of Facebook Credits in favor of local currency, following up its introduction of revised payment terms last week with Thursday’s rollout of an application-programming interface that allows developers to convert Facebook Credits into the user’s preferred currency.
The Zeus Trojan is on the prowl again, hungry for credit-card information and other personal data, and Facebook is being used as the bait.
Following Facebook’s announcements Tuesday that it was scrapping Facebook Credits in favor of local currency, as well as launching subscription billing for applications, the social network updated its payments terms Wednesday on both the user and developer sides.
Facebook announced Tuesday that the company is doing away with Facebook Credits and transitioning to local currency. The social network also announced that it is accepting subscription billing for apps.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.
While gambling may fall afoul of Facebook’s platform policies, applications promoting gambling on sporting events for virtual currency are apparently acceptable to the social network., with soccer gambling app 90Live launching earlier this week, followed closely by BettingSTAR, which adds Major League Baseball and the National Basketball Association to its offerings, along with European soccer.
Cie Games, developer of Facebook auto-racing game Car Town, has been able to swerve around the debris left on the track by game developers struggling with the social network, such as CrowdStar, LOLApps, and Digital Chocolate, driving its flagship game to continued success and some 5.9 million monthly average users. The key, according to Founder Justin Choi: Better execution.