Facebook Data Science Team

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

The Top 100 Books on Facebook

Bookshelf304

The Facebook Data Science Team curled up with some good books, analyzing more than 130,000 status updates containing the phrases “10 books” or “ten books,” during the last two weeks of August, playing off a meme that has been active for about one year: “List 10 books that have stayed with you in some way. Don’t take more than a few minutes, and don’t think too hard. They do not have to be the ‘right’ books or great works of literature, just ones that have affected you in some way.” So, which book finished at No. 1?

Read more

WORLD CUP: Most-Talked-About Sporting Event In Facebook History, 350M Users, 3B Interactions

FIFABrasil2014Logo

With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.

Read more

WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions

ArgentinaFlagSoccer304

The second semifinal match at 2014 FIFA World Cup Brazil did not approach the first in terms of game play or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments, and likes) on the social network, from 39 million users.

Read more

WORLD CUP: Germany’s Stunning Rout Of Brazil Results In The Most Facebook Interactions

GermanySoccerFans304

Host Brazil’s shocking 7-1 defeat at the hands of Germany in a semifinal match Tuesday at 2014 FIFA World Cup Brazil sparked the most conversation on Facebook of any of the tournament’s games to date, with 66 million of the social network’s users responsible for more than 200 million interactions (posts, comments, and likes), including more than 52 million interactions from 16 million users in Brazil alone, according to the Facebook Data Science Team.

Read more

WORLD CUP: 60M Facebook Interactions For Brazil-Colombia, 26M For Germany-France

FIFABrasil2014Logo

The Fourth of July saw some daytime fireworks in the form of two 2014 FIFA World Cup Brazil quarterfinal matches, as host Brazil edged Colombia 2-1, while Germany dispatched France 1-0. According to the Facebook Data Science Team, the Brazil-Colombia match resulted in 60 million interactions (posts, comments, and likes) from 26 million Facebook users, while the Germany-France contest spurred 26 million interactions from 16 million users.

Read more