Insiders know that getting close to Facebook product teams is the best the way to take your business to the next level. Pitching Facebook as a startup is hard, though. New Facebook features create a virtual gold rush for platform developers. New Facebook application-programming-interface features enable new ways to monetize virtual goods in social games, for example. New Facebook ads features create new ways to target advertising to specific users — audience segments like “everyone who has purchased virtual goods on Facebook” — creating huge opportunities for those who move to monetize first.
Facebook Developer blog
For people who have photos all over the Web — on Instagram, Facebook, Flickr, Picasa, etc. — Cooliris is a great way to bring all of those images to one place and organize them. Facebook’s developers team thinks highly of the application, as it earned a spotlight on its blog. Cooliris gained a strong following shortly after launch, and the app has taken off on the Facebook platform.
Travel applications are becoming all the rage on Facebook. The site’s developer blog highlighted one in particular Tuesday — Tripl, where users can get a uniquely visual view of their friends’ travels. Facebook reported that since Tripl launched with open graph, the app has increased its user base by 600 percent.
Developers were pleased with Thursday’s improvements to Facebook’s Graph API, which allows them to access data in the social graph quicker and easier. Facebook updated field expansion and made a tweak to pagination.
Facebook users love announcing workout results. Luckily, they’ve got a variety of ways to do so. The site’s developers blog Wednesday highlighted four such applications that have taken advantage of Facebook’s Open Graph to find success on the social network. With these apps, users can post a map of their run, gain a personal trainer in their pocket, count calories burned and share successes.
As Facebook gets tougher on application developers, making them detail how they collect information, Italy-based Iubenda — a company that provides privacy policies for websites — will offer its services to those that produce Facebook apps, starting Tuesday.
When FreshPlanet Co-Founder and CEO Mathieu Nouzareth and the rest of the development team started working on SongPop, they just wanted to create a game that would tap into the potential of mobile and social media. The game — which quizzes users on their ability to recognize a song as quickly as possible — has earned praise from Facebook Co-Founder and CEO Mark Zuckerberg and was recently featured on the Facebook developer blog.