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How Will Facebook’s 2014 Overhaul Of Its Campaign Structure Affect Advertisers?

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Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.

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How NARR8 Successfully Launched On Facebook

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I work with NARR8, a free-to-use application and digital publisher of interactive eBooks. Last month, NARR8 launched its extensive catalog of motion comics, graphic novels, and educational periodicals on Facebook’s App Center — a huge milestone for us, since this made NARR8 the first motion comics application to launch on the world’s No. 1 social network. Today, I’d like to talk about what led us to this success, our first month’s progress on Facebook, and the support that the social network has offered us during the transition from mobile to social.

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Optimal, Civolution Integrate, Enable Clients To Buy Facebook Ads In Sync With TV Commercials

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Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests. Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, which was acquired by Brand Networks last week, and Civolution, a provider of technology and solutions for identifying, managing, and monetizing content, are taking the social network’s goal one step further, integrating their technologies to serve Facebook ads that are synced to TV commercials being watched by users of the social network.

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REPORT: Retailers On Facebook Seeing Click-Through Rates 3.75X Higher, 152% ROI In First Nine Months Of 2013

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The retail industry continues to thrive on Facebook, as retailers have achieved click-through rates in the first nine months of 2013 that were 3.75 times higher than the same period in 2012, and they are averaging a 152 percent return on investment, according to a study of more than 150 billion impressions from 100 retailers by Facebook social marketing platform Nanigans.

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