Facebook Exchange - AllFacebook

Facebook Exchange - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Thu, 23 May 2013 15:15:44 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 AdRoll Announces Self-Service Retargeting For Facebook News Feed Ads

AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.

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]]> Justin Lafferty http://allfacebook.com/adroll-targeting-news-feed-ads_b118108#disqus_thread http://allfacebook.com/adroll-targeting-news-feed-ads_b118108 http://allfacebook.com/?p=118108 Wed, 22 May 2013 14:05:07 +0000 STUDY: News Feed FBX Ads Increase ROI By 197 Percent

Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.

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]]> Justin Lafferty http://allfacebook.com/study-nanigans-fbx-news-feed-ads_b117025#disqus_thread http://allfacebook.com/study-nanigans-fbx-news-feed-ads_b117025 http://allfacebook.com/?p=117025 Wed, 08 May 2013 19:09:53 +0000 Facebook Expands FBX Test For News Feed Ads

In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta. This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the News Feed, and not just sidebar ads.

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]]> Justin Lafferty http://allfacebook.com/fbx-news-feed-beta_b116717#disqus_thread http://allfacebook.com/fbx-news-feed-beta_b116717 http://allfacebook.com/?p=116717 Mon, 06 May 2013 19:35:42 +0000 Facebook Highlights 1Q 2013 Advertising Achievements

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

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]]> David Cohen http://allfacebook.com/1q-2013-advertising_b116440#disqus_thread http://allfacebook.com/1q-2013-advertising_b116440 http://allfacebook.com/?p=116440 Wed, 01 May 2013 19:11:47 +0000 Spruce Media Bullish On Facebook In 1Q Report On State Of Advertising

Spruce Media, a Facebook Strategic Preferred Marketing Developer, examined the state of Facebook advertising in the first quarter of 2013, and reported mostly positive results, in advance of the social network’s first-quarter earnings call Wednesday afternoon.

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]]> David Cohen http://allfacebook.com/spruce-media-1q-2013-state_b116129#disqus_thread http://allfacebook.com/spruce-media-1q-2013-state_b116129 http://allfacebook.com/?p=116129 Mon, 29 Apr 2013 14:20:59 +0000 WALL STREET: Three Analysts Tout Facebook

Facebook was on the receiving end of some Wall Street praise Friday, as three analysts said positive things about the social network on CNBC’s “Fast Money.”

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]]> David Cohen http://allfacebook.com/three-analysts-tout-facebook_b116047#disqus_thread http://allfacebook.com/three-analysts-tout-facebook_b116047 http://allfacebook.com/?p=116047 Fri, 26 Apr 2013 15:40:26 +0000 Leveraging The Power of Facebook Advertising: Three Things To Know We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.

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]]> Guest Writer http://allfacebook.com/leveraging-the-power-of-facebook-advertising-three-things-to-know_b115944#disqus_thread http://allfacebook.com/leveraging-the-power-of-facebook-advertising-three-things-to-know_b115944 http://allfacebook.com/?p=115944 Thu, 25 Apr 2013 13:35:28 +0000 GM Is Back On Facebook, But Is It To Make Fans?

So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network’s initial public offering, the old-school advertising behemoth is back and is looking to Facebook — specifically Facebook mobile — to help add luster to the launch of its new Chevrolet Sonic, aimed at young people. So why? And why now? What’s changed since May 2012? Has GM adjusted its opinion of the potential of Facebook as an advertising vehicle? Or has Facebook learned from the experience and figured out how to sell its advertising story to brands with deep pockets like GM?

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]]> Guest Writer http://allfacebook.com/roger-katz-gm-facebook_b115587#disqus_thread http://allfacebook.com/roger-katz-gm-facebook_b115587 http://allfacebook.com/?p=115587 Thu, 18 Apr 2013 14:07:17 +0000 Facebook Exchange Product Director Antonio Garcia-Martinez Leaves Company

Facebook Exchange Product Director Antonio Garcia-Martinez announced in a post on his Facebook page that Tuesday was his last day at the company, and he said in an interview that he remained confident about the social network’s future.

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]]> David Cohen http://allfacebook.com/antonio-garcia-martinez_b115557#disqus_thread http://allfacebook.com/antonio-garcia-martinez_b115557 http://allfacebook.com/?p=115557 Thu, 18 Apr 2013 11:04:50 +0000 Facebook Testing Ads In Graph Search Results

Facebook began a small test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook reported.

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]]> David Cohen http://allfacebook.com/graph-search-results-ad-test_b115442#disqus_thread http://allfacebook.com/graph-search-results-ad-test_b115442 http://allfacebook.com/?p=115442 Wed, 17 Apr 2013 11:08:45 +0000 ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform

Social rich media marketing platform ShopIgniter is looking to ignite social and mobile advertising with the latest update to its flagship Igniter platform.

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]]> David Cohen http://allfacebook.com/shopigniter-igniter-update_b115280#disqus_thread http://allfacebook.com/shopigniter-igniter-update_b115280 http://allfacebook.com/?p=115280 Mon, 15 Apr 2013 14:06:49 +0000 The Problem With Social Ads: It’s Not Facebook, It’s You

As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

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]]> Guest Writer http://allfacebook.com/social-ads-ben-harper_b115008#disqus_thread http://allfacebook.com/social-ads-ben-harper_b115008 http://allfacebook.com/?p=115008 Wed, 10 Apr 2013 18:29:48 +0000 Pondering Advertising On Facebook Home

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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]]> Justin Lafferty http://allfacebook.com/pondering-advertising-on-facebook-home_b114869#disqus_thread http://allfacebook.com/pondering-advertising-on-facebook-home_b114869 http://allfacebook.com/?p=114869 Tue, 09 Apr 2013 15:37:48 +0000 12 Tricks The Pros Use To Hack Facebook A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?

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]]> Dennis Yu http://allfacebook.com/12-tricks-the-pros-use-to-hack-facebook_b114650#disqus_thread http://allfacebook.com/12-tricks-the-pros-use-to-hack-facebook_b114650 http://allfacebook.com/?p=114650 Fri, 05 Apr 2013 18:08:10 +0000 Facebook Exchange Ads Being Tested On Desktop News Feeds

The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase.

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]]> David Cohen http://allfacebook.com/facebook-exchange-ads-desktop-news-feeds_b113848#disqus_thread http://allfacebook.com/facebook-exchange-ads-desktop-news-feeds_b113848 http://allfacebook.com/?p=113848 Tue, 26 Mar 2013 13:40:38 +0000