Social rich media marketing platform ShopIgniter is looking to ignite social and mobile advertising with the latest update to its flagship Igniter platform.
ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform
Facebook Exchange
The Problem With Social Ads: It’s Not Facebook, It’s You
As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.
Pondering Advertising On Facebook Home
When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.
12 Tricks The Pros Use To Hack Facebook
A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?
Facebook Exchange Ads Being Tested On Desktop News Feeds
The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase.
Perfect Audience Performance Reporting API Allows Facebook Advertisers To Import Data
Advertisers that use Facebook Exchange can now import data on their ads, campaigns, and conversions into their own customized reporting dashboards and applications with the introduction of the Performance Reporting API by Perfect Audience.
8 Critical Steps For B2B Facebook Advertising Success
Wondering how to optimize your Facebook advertising campaigns for business-to-business? We’ve broken down the process into eight essential steps.
Facebook Officially Announces Acquisition Of Atlas Solutions From Microsoft
Ending weeks of speculation, Facebook Thursday confirmed its acquisition of the Atlas Solutions ad-serving business from Microsoft.
INFOGRAPHIC: Facebook Exchange Partner AdRoll Compares FBX, Standard Web Retargeting
One of the first Facebook Exchange partners, AdRoll, studied 468 advertisers that ran standard Web targeting and FBX campaigns during the last six months of 2012 and found areas where each type of campaign held an advantage.
Adobe Touts Successful Beta-Test Of Facebook Exchange With Adobe Media Optimizer
Facebook Exchange has been taking a beating on Wall Street, but the real-time-bidding ad-purchase platform has made a believer out of Adobe Systems, which reported strong results from a beta test with its Adobe Media Optimizer integrated advertising platform.
