Facebook Fans

Successful Facebook Marketing Requires A Community

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For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

George Takei, Mark Cuban Want More Facebook Fans To See Posts

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Brands have constantly been angry with Facebook for generally letting fans only see a fraction of their posts. Now actor George Takei and basketball team owner Mark Cuban are displeased with Facebook’s algorithm. Over the weekend, both posted in anguish over their fans not being able to see all of what they post. Cuban even said he might take his business to MySpace.

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INFOGRAPHIC: Breaking Down Romney’s And Obama’s Facebook Fans

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You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney’s fans are generally older, Obama’s tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney’s fans are much more engaged.

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Track Facebook Pages With Dachis Group’s Campaign Performance Monitor

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It seems like pretty much every Facebook page administrator is looking for a way to track how well they’re doing. Dachis Group, a New York-based social software and solutions firm, launched on Wednesday its Campaign Performance Monitor, giving Facebook marketers another valuable tool. The new software taps into a treasure trove of data to not only track pages’ performance, but help administrators figure out what fans and followers really respond to.

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Lay’s Joins Growing Trend Of Brands Crowdsourcing Through Facebook

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Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.

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