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Successful Facebook Marketing Requires A Community

Justin Lafferty — Fri, 09 Nov 2012 17:51:17 +0000

For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.

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George Takei, Mark Cuban Want More Facebook Fans To See Posts

Justin Lafferty — Mon, 29 Oct 2012 18:07:27 +0000

Brands have constantly been angry with Facebook for generally letting fans only see a fraction of their posts. Now actor George Takei and basketball team owner Mark Cuban are displeased with Facebook’s algorithm. Over the weekend, both posted in anguish over their fans not being able to see all of what they post. Cuban even said he might take his business to MySpace.

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Old Navy Thanks 5 Million Facebook Fans With A Personalized Touch

Justin Lafferty — Wed, 10 Oct 2012 13:27:45 +0000

Clothing retailer Old Navy thought of a creative way to reward its Facebook fans, who recently hit the 5 million mark. To do so, ad agency CP+B made the fans part of the celebration, having many of them hold up a giant coupon barcode in an aerial photograph.

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INFOGRAPHIC: Breaking Down Romney’s And Obama’s Facebook Fans

Justin Lafferty — Mon, 10 Sep 2012 11:53:57 +0000

You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney’s fans are generally older, Obama’s tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney’s fans are much more engaged.

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Football Player Asks Facebook Fans For Touchdown Celebration Ideas

Justin Lafferty — Wed, 08 Aug 2012 20:02:09 +0000

Even professional athletes are getting into the act of crowdsourcing via Facebook. DeAngelo Williams, a running back for the National Football League’s Carolina Panthers, recently asked his Facebook fans to suggest a dance to do when he scores a touchdown during the preseason.

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Track Facebook Pages With Dachis Group’s Campaign Performance Monitor

Justin Lafferty — Wed, 01 Aug 2012 18:38:55 +0000

It seems like pretty much every Facebook page administrator is looking for a way to track how well they’re doing. Dachis Group, a New York-based social software and solutions firm, launched on Wednesday its Campaign Performance Monitor, giving Facebook marketers another valuable tool. The new software taps into a treasure trove of data to not only track pages’ performance, but help administrators figure out what fans and followers really respond to.

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Lay’s Joins Growing Trend Of Brands Crowdsourcing Through Facebook

Justin Lafferty — Fri, 20 Jul 2012 13:22:43 +0000

Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.

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Facebook Renovates Its Small Business Site

Justin Lafferty — Tue, 17 Jul 2012 17:23:57 +0000

In an effort to better serve its growing small business clientele, Facebook has revamped its Facebook for Business website. The social network announced the changes, which will provide more in-depth tips and tutorials for smaller and midsized businesses that advertise through Facebook.

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GRAPHIC: President Obama Pummels GOP On Facebook

Jennifer Moire — Wed, 04 Jan 2012 15:45:31 +0000

Although Republicans kicked off the 2012 campaign with a wild contest in Iowa, new data from Overdrive Interactive shows the party is losing the social media war to President Barack Obama. Badly.

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Ron Paul Could Win Iowa, Based On His Facebook Reach

Jennifer Moire — Tue, 03 Jan 2012 10:19:53 +0000

Facebook data shows that Ron Paul has the most viral reach, which just might mean he stands a chance to win today’s Iowa caucus, the opening primary in the 2012 presidential elections.

Data from three different companies highlight this influence. For starters, Socialbakers has three sets of findings based on monitoring more than a million Facebook pages and places and billions of individual user interactions.

Viral Reach

Ron Paul has the highest overall viral reach, with 59,554 people talking about him this past week, second only to President Barack Obama. Among the GOP candidates, Mitt Romney comes in third and Rick Perry comes in fourth.

Peer-to-Peer Interaction

Michelle Bachmann leads in person-to-person interactions among Facebook users, followed by Ron Paul and Jon Huntsman.

Obama leads with 50 percent of the total interactions. Ron Paul leads the Republican Party with 19 percent. Socialbakers evaluates all debates, comments, conversations to each other’s posts on a candidate’s page.

Facebook Fans

Obama is leading with the most number of fans at 24 million, followed by Mitt Romney at 1.3 million, Ron Paul with 672,483 and Michelle Bachmann with 460,336.

Rick Santorum has the fastest-growing fan base throughout the last 30 days (23 percent growth). Many of these findings mirror the results of our sister blog’s Election Tracker 2012 tool.

Ensomo’s Analysis

Ensomo, another social media monitoring firm, is reporting some of the same results in its analysis of tweets and likes among the GOP candidates ahead of today’s Iowa caucus.

Among the Ensomo graphs posted on e.politics is one that charts the volume of tweets and Facebook likes garnered by the Republican candidates in the last week of 2011. There was a drop and then a rise in social media chatter for Ron Paul. Former Speaker of the House Newt Gingrich has faded out of discussions, while former Senator Santorum experienced a surge.

Sociagility’s Study

Not to be outdone, the social metrics firm Sociagility also studied the social media performance of the GOP presidential candidates before tonight’s Iowa caucuses–with slightly different results.

Using their proprietary measurement tool known as PRINT™, Ron Paul has the highest score on the Sociagility scale, followed by Newt Gingrich, Michelle Bachmann then Mitt Romney. The candidates are measured based on their popularity, receptiveness, interactions, network and trust.

Readers, what insights do you have into the data from Socialbakers, Ensomo and Sociagility?

Graphic: Socialbakers

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Debates Help Gingrich Catch Up In Facebook Fan Race

Jennifer Moire — Mon, 12 Dec 2011 09:44:25 +0000

Republican presidential candidate Newt Gingrich is leading in the polls yet lags in the race for more Facebook fans.

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Gingrich, Romney Use Video To Gain Facebook Fans

Jennifer Moire — Tue, 06 Dec 2011 17:18:06 +0000

Fans of GOP presidential candidates Mitt Romney and Newt Gingrich have launched two video campaigns to boost their Facebook presences, and hopefully their fan bases.

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Newt Gingrich Turns To Facebook After Endorsement

Jennifer Moire — Mon, 28 Nov 2011 13:18:48 +0000

Former Speaker of the U.S. House of Representatives Newt Gingrich has taken to Facebook to defend and promote his record in Congress following a major endorsement yesterday by the New Hampshire Union Leader newspaper.

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Congress Salutes U.S. Army Page's 1M Facebook Fans

Jennifer Moire — Thu, 03 Nov 2011 12:28:54 +0000

The U.S. Army‘s Facebook page has reached the on million fan mark, and members of Congress are saluting a job well done.

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Think Twice Before Buying 'Real Facebook Fans’

David Cohen — Tue, 06 Sep 2011 12:32:48 +0000

Money can’t buy you love, and it can’t buy you real Facebook fans, either, but that doesn’t stop operations like BuyRealFacebookFans.com from continuing to mine the cliché, “A fool and his (or her) money are soon parted.”

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