Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.
Facebook Feedback Panel
Facebook has been conducting several surveys of late in order to improve its user experience, polling its users about News Feed in September, and introducing the Facebook Feedback Panel shortly thereafter for selected, invited users. Now, the social network is bringing the same process to its advertising offerings.
Last month, we told you about Facebook’s new Feedback Panel and how its eerie data gathering COULD potentially save your marriage. This month, there’s another round of feedback panel questions to share — and more for us to subjectively interpret from the questions!
Facebook recruited 10,000 U.S. users for its Facebook Feedback Panel. Are you among them? If not, you’ll be pleased to know Facebook doesn’t want to turn into SpamLand, but don’t expect that ads to stop anytime soon. This is probably a good thing, though — for your marriage and other personal whatevers you put out there.