Small business advisor and USA Today columnist Rhonda Abrams, who participated in the Facebook Fit series of events for small and midsized businesses, urged SMBs to focus on finding their best customers in a post on the Facebook for Business page.
For the average Facebook marketer, the company can seem … faceless. Facebook is working to change that. The social network concluded a nationwide tour at its headquarters in Menlo Park, Calif., Tuesday, where it met with small business owners and entrepreneurs: Facebook Fit. In addition to hearing from small business experts and Facebook Director of Small Business Dan Levy, attendees got one-on-one help regarding their marketing situations. This in-person interaction is something Facebook wants to do more of.
Chief Operating Officer Sheryl Sandberg announced during Facebook’s second-quarter earnings call Wednesday that the social network now has more than 1.5 million active advertisers, as well as more than 30 million active small and midsized businesses, with 19 million of those active on mobile.
Electronic payments provider Square, one of Facebook’s partners in its Facebook Fit initiative for small and midsized businesses, provided five tips for businesses eyeing electronic payments in a post on the Facebook for Business page.
Facebook continued its emphasis on small and midsized businesses with its launch of the Getting Started series, a series of posts aimed at SMBs that are new to Facebook. The first installment explained the basics behind Facebook advertising and ad targeting.
Facebook announced an All-Star Challenge at its Facebook Fit workshop for small business owners Tuesday in New York, and the social network will send two small business owners from each Facebook Fit city to its headquarters in Menlo Park, Calif., for further instruction.
I caught up today with Tavy Ronen, co-owner of The Yarn Co., a yarn shop in Manhattan, to discuss how her small business markets its products around the world using Facebook. The Yarn Co. has six employees, including Ronen and her brother, the other co-owner. Ronen was on a panel at the Facebook Fit conference for small businesses Tuesday at Skylight Clarkson Square in New York. I asked Ronen how she chooses which countries to market to using the social network, why she doesn’t like to schedule posts ahead of time, how lookalike audiences has helped The Yarn Co. boost its number of Facebook fans in only three weeks, and more.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
Small businesses are no small matter at Facebook, and Global Director of Small Business Dan Levy is working to keep it that way. Levy spoke with Jon Xavier of Silicon Valley Business Journal about the social network’s recently announced Facebook Fit series of workshops for small and midsized businesses, and the SMB sector, in general.