Facebook for Business
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.
What happened when the sporting goods subsidiary of a tire company in Canada scrapped its traditional weekly circular for two weeks in favor of advertising on Facebook? Duncan Fulton, chief marketing officer of FGL Sports and senior vice president at Canadian Tire, described Sport Chek’s positive experiences in a post on the Facebook for Business page.
How are recent college graduates using Facebook to help them tackle the challenges they are facing? The social network teamed up with research agency Firefly Millward Brown to conduct in-depth research on “a small number of participants.”