Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Facebook for Business
People in the 13-through-24 age group are optimistic, want to learn about other countries and cultures, forward-looking, value friends and family, and use social media to stay in touch with those friends and family, according to a study by culture experts Crowd DNA, commissioned by Facebook.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for Business page by vice president for Europe, the Middle East and Africa Nicola Mendelsohn, saying that the group is made up of representatives from brands and agencies throughout the region.
Facebook will maintain a strong presence at the 11th annual Advertising Week gathering in New York starting Sept. 29, returning as a sponsor and participating in several panels.
Facebook announced the winners of its Facebook Fit All-Star Challenge, selecting two small business owners from each of the five Facebook Fit events for small and midsized businesses that it conducted this summer.