“We’re trying to instill in kids a lifelong love of travel. We want to help them become global citizens.” This was how Co-Founder and Co-CEO Amy Norman described the thinking behind startup media company Little Passports, which has tripled its customer base over the past six months with the help of advertising on Facebook.
Facebook for Business
Facebook began prepping brands on how to adapt to its new campaign structure, which it began rolling out Tuesday, offering a video detailing best practices, as well as an introduction and resources, in a post on its Facebook for Business page.
The overhaul of Facebook’s ad campaign structure, originally announced last November, will begin rolling out March 4, with the major change being the addition of a new level, ad sets, which will be placed between the two existing layers, campaigns and ads.
Location, demographic, interests, and behaviors — these four criteria represent the foundation of Facebook’s new core audiences ad-targeting options, which it will begin rolling out in the coming weeks, and the social network also announced in a post on the Facebook for Business page that its partner categories targeting options will be added to its ads create tool.
Facebook began a test last October in which it offered advertisers the option of being billed when they reached their billing thresholds or on the last day of each month, whichever came first, rather than being billed as often as every day. The social network officially announced the rollout of the feature in a Facebook for Business post Tuesday.
With Valentine’s Day coming up Friday, Facebook provided some statistics to help marketers on the social network take full advantage of the holiday.
Facebook announced in late January that page administrators would “soon” be able to add call to action buttons to the lower-right-hand corners of their page post ads, and it appears that soon may be here now.
One of Facebook’s Ten Stories that it shared Tuesday to mark its 10th anniversary focused on Sevenly, a lifestyle apparel brand that relies heavily on Facebook for marketing and donates $7 from every sale to one of the charities it supports.
Facebook Chief Operating Officer Sheryl Sandberg mentioned a Millward Brown Digital study during the social network’s fourth-quarter earnings call Wednesday, and the full results of the study were released in a Facebook for Business post Friday.
In a move aimed at helping its clients better understand and analyze Facebook users’ chatter about television and TV shows, the social network announced a partnership with social TV analytics specialist SecondSync, and the two companies plan to begin delivering data about TV-related Facebook discussions in the U.S. and the U.K. later this year.