Is there a change in Facebook users’ habits after they become engaged (as in engaged to each other, not to content on the social network)? Yes, according to Facebook, which said in a post on the Facebook for Business page that engaged men send 1.4 times more messages than average male users between the ages of 20 and 30, and they are also responsible for 1.2 times more wall posts and 1.2 times more check-ins. And engaged women upload 1.3 times more photos than average female users aged 20 through 30, and they also account for 1.4 times more check-ins and 1.3 times more wall posts.
Facebook for Business
Small business advisor and USA Today columnist Rhonda Abrams, who participated in the Facebook Fit series of events for small and midsized businesses, urged SMBs to focus on finding their best customers in a post on the Facebook for Business page.
For the average Facebook marketer, the company can seem … faceless. Facebook is working to change that. The social network concluded a nationwide tour at its headquarters in Menlo Park, Calif., Tuesday, where it met with small business owners and entrepreneurs: Facebook Fit. In addition to hearing from small business experts and Facebook Director of Small Business Dan Levy, attendees got one-on-one help regarding their marketing situations. This in-person interaction is something Facebook wants to do more of.
The latest installment in Facebook’s Getting Started series for small and midsized businesses focuses on how they can use Ads Manager to track the performance of their ads and campaigns on the social network.
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.
One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.