Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
Facebook for Business
Facebook officially announced the introduction of call-to-action buttons for pages, saying that the feature will roll out in the U.S. over the next few weeks and worldwide next year, although several page administrators already had access to the feature prior to the social network’s official announcement.
The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.
Facebook users are going to like this news, and page administrators will likely not: The social network announced Friday that users will begin seeing fewer promotional posts — not ads, but posts from pages – in their News Feeds starting in January.
Some Facebook page administrators are receiving emails from Facebook for Business on the email accounts they used to register for the social network, urging them to speak with Facebook ad specialists prior to the holiday shopping season.
This week is the second annual National Veterans Small Business Week, and Small Business Administration administrator Maria Contreras-Sweet spoke with Facebook for Business about opportunities that are available for veterans.