Facebook Gifts

Regifted: No More Physical Products In Facebook Gifts; Focus Shifts To Facebook Card Gift Cards

FacebookGiftsTeaser2

One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they get to recipients; recipients, in turn, can choose exactly what they want to spend the amount of the card on, and they are spared the hassle of returning unwanted gifts. Logistical reasons also fueled Facebook’s decision to scrap physical gifts from its Gifts offering and shift its focus to its own gift card, the Facebook Card.

Read more

Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

Facebook Prompts Users To Give Gifts When Friends Share Good News

shutterstock_129320129

Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. A Facebook spokesperson confirmed to AllFacebook that the prompt is triggered by keywords.

Read more

Facebook Prompts Users To Buy Gifts On Valentine’s Day

vdaygiftteaser

Did you forget to plan something special for your significant other on Valentine’s Day? Facebook would rather you skip getting a rose from outside of the gas station and instead get your special someone a Facebook Gift. Users who are in relationships have been prompted on desktop and mobile to buy gifts for their partners, and those who are single have been asked to buy gifts for friends.

Read more

Facebook Friendship Pages Now On Mobile Web, Rolling Out On Apps

566297_10101272912674750_339411530_n

Facebook’s friendship pages, which show the history of two people who are connected through the social network, have now begun trickling out to the mobile Web and native application. According to sister site Inside Facebook, the friendship page is fully functional on the mobile Web version of Facebook and can be accessed sometimes on Facebook Gifts posts on the native app.

Read more

What Does The Facebook Card Mean For Brands?

Facebook-Gift-Cards

Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.

Read more