One of the main reasons behind the explosion of the gift-card industry is how easy it makes the process from both ends: The gift giver avoids the process of traveling to stores, choosing gifts, transporting them, wrapping them, and making sure they get to recipients; recipients, in turn, can choose exactly what they want to spend the amount of the card on, and they are spared the hassle of returning unwanted gifts. Logistical reasons also fueled Facebook’s decision to scrap physical gifts from its Gifts offering and shift its focus to its own gift card, the Facebook Card.
Facebook is continuing its push to get users to buy Gifts — even after birthdays have passed. Some users have started to see, when they click on their birthday notifications, prompts to buy Gifts for users who have already had their birthdays. Facebook also lets users know who has birthdays coming up, so they can schedule Gifts.
Mother’s Day is this Sunday. If you haven’t bought something for your mom, Facebook wants to solve that problem. Facebook is prompting some users to buy a Facebook Gift for their mother. Additionally, cloud-based video service Grovo wants to let users know that a great gift for mom is accepting her Facebook friend request.
Facebook is continuing to push its Gifts program, but this time, users are being prompted to give gifts based on keywords in friends’ status updates. As sister site Inside Facebook discovered, when some users post that they’ve got good news, such as new jobs, their friends can also see a button suggesting that they purchase a Facebook Gift. A Facebook spokesperson confirmed to AllFacebook that the prompt is triggered by keywords.
Facebook Gifts, which was highly promoted by the site on Valentine’s Day, has apparently given its main page a bit of an aesthetic upgrade. Sister site Inside Facebook wrote Friday that the main interface of Gifts has changed, but only for those users who have already given presents through the site.
Did you forget to plan something special for your significant other on Valentine’s Day? Facebook would rather you skip getting a rose from outside of the gas station and instead get your special someone a Facebook Gift. Users who are in relationships have been prompted on desktop and mobile to buy gifts for their partners, and those who are single have been asked to buy gifts for friends.
Facebook’s friendship pages, which show the history of two people who are connected through the social network, have now begun trickling out to the mobile Web and native application. According to sister site Inside Facebook, the friendship page is fully functional on the mobile Web version of Facebook and can be accessed sometimes on Facebook Gifts posts on the native app.
Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.
Facebook made a serious entry into the social gifting fray with Facebook Gifts last year, and now it’s looking to go deeper into the market. The company Thursday announced the Facebook Card, a plastic gift card that hold all electronic gift cards users have received through the social network. This will roll out gradually to U.S. users.
Late last month, Facebook rolled out its Gifts feature to all U.S. users. Now the social network is making sure that users know it’s an option for birthdays. Recently, Facebook tweaked the top-right corner life events notification area to make Gifts a more prominent factor.