For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.
Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, “How Professional Sports Are Monetizing through Facebook.”
President Barack Obama‘s response to Republican presidential nominee Mitt Romney that included a dated reference to “horses and bayonets” launched a meme that swept Facebook during the third and final presidential debate in Boca Raton, Fla., Monday night.
So you’ve started a Facebook page for your business or cause. But it hasn’t gone viral or really pushed the popularity needle. Why is that? Online marketing blog Marketing Land explains why your page hasn’t been getting many “likes.”
Facebook will revamp its preferred developer consultant program, segmenting into four areas: page management, advertising application-programming interface, insights, and custom application development.
Facebook Insights are getting more insightful, adding a new metric that displays negative feedback on posts.