Facebook Marketing Conference
Facebook is putting some elbow grease behind its offers initiative, adding support for creating and managing offers via its application-programming interface, and expanding the beta-test to five more countries.
Facebook said that within one week of introducing timeline for brands on February 29, eight million pages had adopted the new layout.
Facebook wants marketers on the social network to make offers it can’t refuse, so it published a list of guidelines.
Facebook has reworded a portion of its advertising section.
Today’s Facebook Marketing Conference included presentations of timeline for pages, the Reach Generator, ads on mobile devices, real-time page insights, logoff page ads. Here’s what top executives are saying about these topics.
Facebook has confirmed that it is indeed making page insights data available in real time, a change that will become visible within the next few weeks.
The U.S. Army, Navy, Air Force, Marines and Coast Guard are joining the ranks of the first Facebook pages to upgrade to timeline, in conjunction with the company’s marketing conference in New York.
Here are the seven most important things to know about timeline for pages.