facebook marketing - AllFacebook

facebook marketing - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 21 May 2013 22:48:18 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Crowdbabble Launches Facebook Real-Time Monitor

Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.

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]]> Justin Lafferty http://allfacebook.com/crowdbabble-launches-facebook-real-time-monitor_b117994#disqus_thread http://allfacebook.com/crowdbabble-launches-facebook-real-time-monitor_b117994 http://allfacebook.com/?p=117994 Tue, 21 May 2013 13:20:12 +0000 Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI

Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, announced Wednesday the launch of its newest product — The Social Advertising Optimizer — which will help marketers gain return on investment from Facebook marketing campaigns.

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]]> Justin Lafferty http://allfacebook.com/compass-labs-social-advertising-optimizer_b117535#disqus_thread http://allfacebook.com/compass-labs-social-advertising-optimizer_b117535 http://allfacebook.com/?p=117535 Wed, 15 May 2013 15:04:41 +0000 Facebook Marketing Platform Viralheat Launches IPhone App

Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.

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]]> Justin Lafferty http://allfacebook.com/viralheat-iphone-app_b117518#disqus_thread http://allfacebook.com/viralheat-iphone-app_b117518 http://allfacebook.com/?p=117518 Wed, 15 May 2013 13:54:42 +0000 A Guide To Marketing On Facebook Home

Facebook has recently shared that on Facebook Home, engagement with the social network has increased 25 percent compared to the standard Facebook mobile application. In this case, engagement refers to the expected: commenting, liking and sharing, but also refers to additional time spent in the app such as messaging.

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]]> Guest Writer http://allfacebook.com/jonathan-espinosa-facebook-home-marketing_b117219#disqus_thread http://allfacebook.com/jonathan-espinosa-facebook-home-marketing_b117219 http://allfacebook.com/?p=117219 Sat, 11 May 2013 14:05:58 +0000 PropelAd Lets Facebook Page Admins Know Which Posts To Promote

While other Facebook page-management utilities track engagement and metrics in real-time, trying to figure out which posts to promote (and when) is still somewhat of an inexact science. Recently launched out of beta, PropelAd aims to take the guesswork out of promoting posts. The platform recommends to page administrators when posts should be promoted.

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]]> Justin Lafferty http://allfacebook.com/propelad_b116619#disqus_thread http://allfacebook.com/propelad_b116619 http://allfacebook.com/?p=116619 Fri, 03 May 2013 19:43:47 +0000 Leveraging The Power of Facebook Advertising: Three Things To Know We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.

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]]> Guest Writer http://allfacebook.com/leveraging-the-power-of-facebook-advertising-three-things-to-know_b115944#disqus_thread http://allfacebook.com/leveraging-the-power-of-facebook-advertising-three-things-to-know_b115944 http://allfacebook.com/?p=115944 Thu, 25 Apr 2013 13:35:28 +0000 Facebook’s Page Admin Panel Trades Mediocrity for Monetization

The notifications panel on Facebook’s page admin panel wasn’t ideal. The hodgepodge mix of recent fan engagement with your posts was imperfect, confusingly splitting likes from comments for each post. This tended to work well for smaller pages posting less frequently, but on larger pages with multiple posts per day, notifications bordered on useless, and clicking on them led to an even more confusing list of notifications from the past week.

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]]> Justin Lafferty http://allfacebook.com/kischuk-page-admin-panel_b115903#disqus_thread http://allfacebook.com/kischuk-page-admin-panel_b115903 http://allfacebook.com/?p=115903 Wed, 24 Apr 2013 18:02:54 +0000 How To Make Your Facebook Page Do Triple Duty For Your Business

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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]]> Guest Writer http://allfacebook.com/belosic-facebook-page-triple-duty_b115498#disqus_thread http://allfacebook.com/belosic-facebook-page-triple-duty_b115498 http://allfacebook.com/?p=115498 Wed, 17 Apr 2013 15:24:45 +0000 The Dangers Of Facebook Sweepstakes And Contests

Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.

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]]> Guest Writer http://allfacebook.com/the-dangers-of-facebook-sweepstakes-contests_b115165#disqus_thread http://allfacebook.com/the-dangers-of-facebook-sweepstakes-contests_b115165 http://allfacebook.com/?p=115165 Fri, 12 Apr 2013 13:29:20 +0000 5 Tips For Mastering Mobile Facebook Advertising

Recently, eMarketer announced that mobile Facebook advertising now receives more mobile display advertising dollars than any other network or platform, including major players like Google. Here are five ways to master mobile advertising on Facebook if you’re late to the game.

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]]> Guest Writer http://allfacebook.com/5-tips-mobile-facebook-advertising_b114853#disqus_thread http://allfacebook.com/5-tips-mobile-facebook-advertising_b114853 http://allfacebook.com/?p=114853 Tue, 09 Apr 2013 14:15:14 +0000 12 Tricks The Pros Use To Hack Facebook A total of 40 percent of all interaction on Facebook occurs in the News Feed, yet most brands experienced a 47 percent drop in reach in the past six months. How can you get your reach back?

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]]> Dennis Yu http://allfacebook.com/12-tricks-the-pros-use-to-hack-facebook_b114650#disqus_thread http://allfacebook.com/12-tricks-the-pros-use-to-hack-facebook_b114650 http://allfacebook.com/?p=114650 Fri, 05 Apr 2013 18:08:10 +0000 How A Company Gained Younger Customers Through Facebook Marketing

Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.

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]]> Justin Lafferty http://allfacebook.com/lifeway-kefir-younger-customers-facebook_b114402#disqus_thread http://allfacebook.com/lifeway-kefir-younger-customers-facebook_b114402 http://allfacebook.com/?p=114402 Wed, 03 Apr 2013 14:29:45 +0000 Compass Labs Launches Facebook Conversion Tracking And Measurement Solution

Facebook marketing has changed, as more brands now want to be able to track sales motivated by ads on the social network. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, launched its conversion tracking and measurement solution Wednesday, allowing companies to see just how successful their campaigns are, based on impressions and clicks, all the way through the conversion funnel.

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]]> Justin Lafferty http://allfacebook.com/compass-labs-conversion-tracking_b113944#disqus_thread http://allfacebook.com/compass-labs-conversion-tracking_b113944 http://allfacebook.com/?p=113944 Wed, 27 Mar 2013 13:40:09 +0000 Facebook Engagement: We’re Still Doing It Wrong

We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.

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]]> Guest Writer http://allfacebook.com/ben-harper-facebook-engagement_b112676#disqus_thread http://allfacebook.com/ben-harper-facebook-engagement_b112676 http://allfacebook.com/?p=112676 Mon, 11 Mar 2013 19:43:23 +0000 LoudDoor’s Brand Satisfaction Gives Companies A Clearer Picture Of Facebook Fans

One of the most powerful questions in business is, “Would you recommend our company to a friend?” That’s what LoudDoor’s new product — Brand Satisfaction — aims to figure out, at least in terms of Facebook pages. Brand Satisfaction surveyed fans of thousands of the biggest brands on Facebook to figure out if they’d be willing to recommend the company, and then broke that data down further into purchase and like motivation.

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]]> Justin Lafferty http://allfacebook.com/louddoor-brand-satisfaction_b110331#disqus_thread http://allfacebook.com/louddoor-brand-satisfaction_b110331 http://allfacebook.com/?p=110331 Thu, 07 Feb 2013 15:24:56 +0000