Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
The second man to walk on the moon became one of the first users of the new Facebook Mentions application for public figures, and astronaut Buzz Aldrin also participated in a question-and-answer session at the social network’s headquarters in Menlo Park, Calif., Friday.
Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company’s second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures.
Facebook announced the release last week of Facebook Mentions, an application aimed at helping celebrities and public figures manage their presence on the social network. What do celebrities think of the app so far? None other than William Shatner shared his opinions about Facebook Mentions in a Tumblr post, comparing it to the social network’s Pages Manager app.
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.