Administrators of several pages on Facebook that don’t have the loyal followings of more established brands have been wondering when they’ll be able to take advantage of key marketing tactics, such as promoted posts and offers. According to social media expert Jon Loomer, that day is today. Loomer wrote on his blog that the entry bar for offers and promoted posts has been lowered from 400 likes to 100, allowing more pages to take advantage of these features.
As more users and brands have joined Facebook, the ways that companies market to fans (and potential fans) have changed greatly. At first, marketers were obsessed with getting likes, and then the focus was on engagement. What’s next? Mike Onghai, founder of social marketing platform AppAddictive, feels that companies will start paying more attention to their current fans in an effort to turn likes into sales.
Believing a gift card Facebook offer for Starbucks that seems too good to be true could land users in hot water. Dennis Yu, founder of BlitzLocal, tipped us off to this latest scam making the rounds on Facebook: offers from a shady page called Discounts (which appears to have been taken down already). Users who clicked on the offer for coupons from Starbucks and McDonald’s, among other brands, entered their email addresses, supposedly to receive loads of free goodies, but instead got hacked.