Facebook Pages

Why Life Without Facebook’s News Feed Algorithm Would Suck

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Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.

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Post Planner Launches Time Zone-Specific Facebook Posting Feature

PostPlanner

So your company is based in San Francisco, but you’ve got a big fan base in Berlin. Posting to your Facebook page at 3 p.m. from California means it’s midnight in Germany. Post Planner has recently launched a way to solve this, by allowing Facebook page admins to post to a determined time zone among fans’ locations. For instance, an admin can make sure that a post will be seen when their fans across the world will be ready to engage with it.

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Leveraging The Power of Facebook Advertising: Three Things To Know

ZocaloGroup

We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.

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Facebook’s Page Admin Panel Trades Mediocrity for Monetization

RobKischuk

The notifications panel on Facebook’s page admin panel wasn’t ideal. The hodgepodge mix of recent fan engagement with your posts was imperfect, confusingly splitting likes from comments for each post. This tended to work well for smaller pages posting less frequently, but on larger pages with multiple posts per day, notifications bordered on useless, and clicking on them led to an even more confusing list of notifications from the past week.

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Facebook Gives Pages On Mobile A Sleeker Design

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Facebook has redesigned the way mobile users view pages. The company announced Tuesday that pages will take on a sleeker look, making it easier for users to like, message, call, as well as see if a business is open. Users can also easily see how many times they’ve checked into place-based pages. Those who manage Facebook pages can also easily switch from the admin view to the public view. This new design will roll out to iOS users Tuesday and Android users later on.

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How To Make Your Facebook Page Do Triple Duty For Your Business

jimbelosic

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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Is Reach An Overrated Facebook Marketing Metric?

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After Facebook announced that a bug led to reported reach being lower for many pages, social media expert Jon Loomer started wondering why several marketers see reach as the holy grail of insights. Facebook claimed that the bug only tweaked the reporting, but not the actual results, meaning that reach was actually higher than realized for many pages. Loomer feels that engagement, not reach, is what page administrators should strive for.

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4 Mistakes That Will Get Your Facebook Contest Shut Down

turtleoops2

Last week, sister site Inside Facebook posted an article about the number of businesses that are still running illegal contests on Facebook. The writer pointed out that a shocking number of page owners don’t know the most basic rule: You can’t post a message on your wall and call it a contest.  Nor can you make liking your page an automatic entry to a contest. You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application.

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