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Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

A Tour Of Facebook’s Home On Android

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It’s not exactly a Facebook phone. It’s not exactly a Facebook application. It’s Home, and it will be on select Android devices starting April 12. The company announced Thursday that the HTC First, as previously rumored, will be the flagship for deep Facebook integration, and other phones will have these capabilities soon. From these devices, Facebook will make a highly visual Cover Feed the focus, bringing users closer to photos, status updates, check-ins — and, someday, ads.

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For Facebook Ads, How Targeted Is Too Targeted?

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It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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