
ShopIgniter says its newest Facebook commerce platform includes influence measurement.

ShopIgniter says its newest Facebook commerce platform includes influence measurement.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Well-known retailers are putting back-to-school promotions on Facebook.

Shoppers on Facebook like to buy more, spend more, and shop more – at least according to the latest numbers from private shopping site Kembrel.