Even though an overwhelming majority of voters wanted Facebook to keep its current data use policy and statement of rights and responsibilities, which would allow users to vote on changes, less than 1 percent of Facebook’s user base actually made their voices official — far short of the 30 percent needed to push the vote to favor the users. Facebook will instead implement a system where users can comment and discuss changes, with the company taking users’ sentiments into consideration.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. Facebook asked users to vote on whether or not they should be able to vote on future changes to the policy that governs what the company does with users’ data. To keep the old process of voting in place, 30 percent of Facebook’s 1 billion-strong user base had to vote for that, but it appears that less than 1 million officially voiced their opinions. However, those who have voted clearly want to keep the status quo.
Despite the woefully low participation by Facebook users in Facebook’s vote on proposed revisions to its statement of rights and responsibilities and data use policy, the social network elected to adopt the updates.
