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Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Analyst: Facebook’s Advertising Looks More Like Spam

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Although Facebook’s stock value has recovered from its initial downfall to about $25 per share, one analyst sees another dip coming, largely because of the prevalence of advertising on the site. Richard Greenfield, a media and entertainment analyst for BTIG Partners, told CNBC that he is not confident about Facebook’s future on Wall Street, noting that advertising on the social network looks more like spam.

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Facebook COO Sheryl Sandberg Converts More Shares For Future Selling; Others Offload Stock

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A few Facebook executives rang in the new year by selling off some of their stock in the company, making a tidy sum in the process. Facebook board member Donald Graham, Vice President of Engineering Michael Schroepfer, General Counsel Ted Ullyot, and Chief Accounting Officer David Spillane all sold some of their social network stock in the past few days, according to Securities and Exchange Commission filings. And Chief Operating Officer Sheryl Sandberg converted a portion of her shares from class-B to class-A, making them easier to sell.

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Facebook CAO David Spillane Sells More Than Half Of His Stock

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The big names at the top of Facebook’s corporate ladder are starting to cash in their shares. TechCrunch reported Friday that Chief Accounting Officer David Spillane sold 256,000 of his 416,000 shares. Spillane made a profit of roughly $5.376 million. Chief Operating Officer Sheryl Sandberg and General Counsel Theodore Ullyot also sold some of his Facebook shares.

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Uncle Sam, California Benefit From Facebook Employees’ Stock Windfall

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On Monday, rank-and-file Facebook employees will be able to sell their stock, which officially came to fruition Thursday. Collectively, the roughly 225 million shares are worth about $5.2 billion, based on Wednesday’s closing price of $23.23 apiece. But it’s not just Facebook employees who are excited for a potential sell-off — the federal and California governments stand to profit from this, as well.

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