Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.
Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.
Facebook Monday announced several updates to its page post link ads, including the ability for brands to customize images, the ability to create these units directly via the social network’s self-serve ad-creation tool, and the ability to choose between right-hand-side domain ads and unpublished page post link ads (dark posts) in the News Feed.
Facebook’s announcement on its introduction of clickable hashtags Wednesday discussed how users on the social network could benefit from the new feature by more easily accessing content related to trending subjects, but how will hashtags impact brands?
Facebook Exchange Product Marketing Manager Scott Shapiro will host a Marketing Talks Live on the Facebook Studio page, where he will discuss how desktop link page post ads in FBX can help brands tap into Facebook’s News Feed.
Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the U.K. and the social network.
Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.
Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.