Facebook Studio - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 11:46:38 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 2013 Facebook Studio Awards: Oreo Daily Twist Receives Top Honors Facebook Monday announced the winners of its 2013 Facebook Studio Awards, and the Oreo Daily Twist campaign was the big winner, taking home the Blue Award.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/2013-facebook-studio-awards-winners_b116096#disqus_thread http://allfacebook.com/2013-facebook-studio-awards-winners_b116096 http://allfacebook.com/?p=116096 Mon, 29 Apr 2013 11:38:30 +0000 Facebook Names U.K Advisory Board Facebook announced the formation of its U.K. Advisory Board, aimed at strengthening the relationships between brands and agencies in the U.K. and the social network.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/uk-advisory-board_b116013#disqus_thread http://allfacebook.com/uk-advisory-board_b116013 http://allfacebook.com/?p=116013 Fri, 26 Apr 2013 12:11:57 +0000 Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/partner-categories_b114914#disqus_thread http://allfacebook.com/partner-categories_b114914 http://allfacebook.com/?p=114914 Wed, 10 Apr 2013 11:00:22 +0000 Facebook Ads Manager Update Will Allow Advertisers To Focus On Campaign-Specific Actions Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/ads-manager-update_b114330#disqus_thread http://allfacebook.com/ads-manager-update_b114330 http://allfacebook.com/?p=114330 Tue, 02 Apr 2013 16:22:38 +0000 The One Club Launches Newsfeeder To Feature Most Creative Facebook Posts By Brands Creativity is key for brands on Facebook seeking to stand out from the pack, and The One Club, a nonprofit organization aimed at promoting excellence in advertising and design, created a hub for the most creative posts by brands on the social network: Newsfeeder.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/the-one-club-newsfeeder_b113935#disqus_thread http://allfacebook.com/the-one-club-newsfeeder_b113935 http://allfacebook.com/?p=113935 Wed, 27 Mar 2013 11:53:12 +0000 Facebook Measurement’s James Dailey, Aggregate Knowledge’s Rob Gatto Discuss Cross-Publisher Measurement Effectiveness James Dailey of Facebook’s measurement team and Aggregate Knowledge President Rob Gatto are featured in a 15-minute video discussion on the Facebook Studio blog on how to approach consistent, cross-publisher advertising measurement.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/ames-dailey-rob-gatto-cross-publisher-measurement-effectiveness_b113446#disqus_thread http://allfacebook.com/ames-dailey-rob-gatto-cross-publisher-measurement-effectiveness_b113446 http://allfacebook.com/?p=113446 Wed, 20 Mar 2013 15:45:11 +0000 UPDATED: Facebook Officially Launches Lookalike Audiences Lookalike audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/lookalike-audiences_b113308#disqus_thread http://allfacebook.com/lookalike-audiences_b113308 http://allfacebook.com/?p=113308 Tue, 19 Mar 2013 15:59:48 +0000 Facebook Preferred Marketing Developer Program Announces PMD Innovation Competition Winners The Facebook Preferred Marketing Developer program announced the winners of its PMD Innovation Competition, “The Era of News Feed,” in a post on its Facebook Studio blog.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/pmd-innovation-competition-winners_b113289#disqus_thread http://allfacebook.com/pmd-innovation-competition-winners_b113289 http://allfacebook.com/?p=113289 Tue, 19 Mar 2013 13:42:50 +0000 Three Tips From ‘The Facebook Guide To Small Business Marketing’ Facebook shared three tips from recently published book The Facebook Guide to Small Business Marketing, by Smallbiztechnology.com Producer Ramon Ray, in a post on its Facebook Studio blog.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/the-facebook-guide-to-small-business-marketing_b112127#disqus_thread http://allfacebook.com/the-facebook-guide-to-small-business-marketing_b112127 http://allfacebook.com/?p=112127 Tue, 05 Mar 2013 11:49:14 +0000 UPDATED: Facebook Reopens Preferred Marketing Developer Applications, Updates Requirements Facebook announced Monday that it has reopened applications to its preferred marketing developer program, but it added a few requirements to get the badges. Facebook is moving to a referral-based system, where those that have worked with the company or ads-qualified PMDs will be prioritized.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/facebook-pmd-new-requirements_b112062#disqus_thread http://allfacebook.com/facebook-pmd-new-requirements_b112062 http://allfacebook.com/?p=112062 Mon, 04 Mar 2013 15:53:54 +0000 Facebook Expands Custom Audiences With Datalogix, Epsilon, Acxiom, BlueKai A report last week that Facebook was testing a new type of targeted advertising, along with several third-party partners, which would allow brands to market to users based on items they have previously expressed interest in while surfing the Web was confirmed Wednesday with the social network’s announcement on its Facebook Studio blog of the expansion of its custom audiences offering with data-centric partners Datalogix, Epsilon, Acxiom, and BlueKai.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/custom-audiences-datalogix-epsilon-acxiom-bluekai_b111746#disqus_thread http://allfacebook.com/custom-audiences-datalogix-epsilon-acxiom-bluekai_b111746 http://allfacebook.com/?p=111746 Wed, 27 Feb 2013 14:59:36 +0000 Facebook To Stream Panel Discussion Focused On Mobile App Install Ads Mobile application developers looking for better ways to promote their apps can learn more about Facebook’s mobile app install ads during a live panel discussion Tuesday via the Marketing Talks Live app on the Facebook Studio page.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/panel-discussion-mobile-app-install-ads_b111543#disqus_thread http://allfacebook.com/panel-discussion-mobile-app-install-ads_b111543 http://allfacebook.com/?p=111543 Tue, 26 Feb 2013 09:52:33 +0000 Facebook Bug Caused Pages’ Reported Reach To Be Lower For page administrators who have seen their pages’ reaches decrease over the past few months, Facebook claims it has found (and is solving) the issue. A bug in the insights tool led many pages to show reach figures lower than what they actually were. Facebook is rolling out a fix for this issues, and it notes that analytics should be accurate around this weekend.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> Justin Lafferty http://allfacebook.com/facebook-bug-reach_b111364#disqus_thread http://allfacebook.com/facebook-bug-reach_b111364 http://allfacebook.com/?p=111364 Fri, 22 Feb 2013 13:29:56 +0000 Facebook Shares Highlights Of Performance Marketing Panel Discussion Facebook shared highlights of its recent panel discussion on performance marketing in a post on its Facebook Studio blog.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900#disqus_thread http://allfacebook.com/highlights-performance-marketing-panel-discussion_b110900 http://allfacebook.com/?p=110900 Fri, 15 Feb 2013 12:41:49 +0000 Facebook Studio Awards Entries Due Thursday Facebook issued a reminder that entries for its Facebook Studio Awards, which celebrate agencies and brands that are using the social network to help people and businesses connect, are due by midnight Thursday.

continued…

New Career Opportunities Daily: The best jobs in media.

]]> David Cohen http://allfacebook.com/facebook-studio-awards-entries_b109503#disqus_thread http://allfacebook.com/facebook-studio-awards-entries_b109503 http://allfacebook.com/?p=109503 Mon, 28 Jan 2013 16:22:13 +0000