If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.
A woman in Cornwall in the U.K. came up with a creative way to use Facebook to accelerate a family spat, and it earned her 20 months in prison.
The issue of fake accounts and profiles persists on Facebook, despite the social network’s efforts to curtail the problem, and the latest tool aimed at helping users combat fraudulent accounts is Facebook application FakeOFF.
Fake profiles continue to be a problem on Facebook, despite the social network’s efforts to wipe them out. Free application FB Checker offers users a quick way to help determine the authenticity of profiles by examining their photos.
Despite initiatives by Facebook aimed at stamping out fake profiles and pages, the process has been slow, and the issues still remain. Vice President of Global Marketing Solutions Carolyn Everson spoke with Business Insider about what the social network is doing about the problem.
Facebook giveth, and Facebook taketh away: Just one week after pages’ like totals began dropping due to the social network’s purge of fake profiles and likes, reports surfaced of like totals increasing due to links sent in private messages, and not to users actually liking pages. Facebook responded that it was working to fix a bug in its social plugins, and that the totals being impacted were actually on counters that measure likes and shares.
As evidenced by Co-Founder and CEO Mark Zuckerberg’s trip to Russia, Facebook is doing all it can to expand its global reach. According to statistics from social media database Socialbakers, the site is growing in popularity in the Asian island nation of Indonesia, but are those new members real?
Following its second-quarter earnings call last Thursday, Facebook filed its 10-Q quarterly document with the Securities and Exchange Commission Tuesday, addressing, among other topics, increased mobile usage, revenue from game developer Zynga, and the status of various lawsuits.
How can you tell if a Facebook account is fake? Read on.