Fake Profiles

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Facebook Ad Fraud: How To Beat Fake Likes

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If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.

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Facebook Addresses Duplicate And False Accounts, Teen Usage In Form 10-K

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Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.

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