Fake Profiles

Facebook Ad Fraud: How To Beat Fake Likes

CopperThumbsDown304

If you’re advertising your brand on Facebook, you’ve likely seen this recent video (below) from Derek Muller on Facebook fraud. If you haven’t watched yet, brace yourself for the number of Facebook advertising likes that are fake, and the damage those fake fans cause to your social reach and return on investment. To beat the threat of fake likes, you’ll need to focus on engagement, a strong core fan base, and contextual ads that draw the genuine fans needed for ROI.

Read more

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101In our Social Media 101 boot camp, you'll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Facebook Addresses Duplicate And False Accounts, Teen Usage In Form 10-K

MaskLaptop304

Facebook said in its Form 10-K filing with the Securities and Exchange Commission that duplicate accounts may have made up between 4.3 percent and 7.9 percent of its worldwide monthly active users in 2013, and that fake profiles that were misclassified by users may have represented 0.8 percent to 2.1 percent of MAUs, while undesirable accounts possibly comprised 0.4 percent to 2.1 percent. The social network also addressed its decline in teen usage.

Read more

Facebook Has 1.15B Monthly Active Users, But How Many Are Invalid?

Disguise

Facebook may have reported 1.15 billion monthly active users in its second-quarter earnings report Wednesday, but as of Dec. 31, 2012, approximately 5 percent of those may have been duplicate accounts, while 1.3 percent may have been accounts that were improperly classified by users, and 0.9 percent may have been fake accounts, according to the Form 10-Q the company filed with the Securities and Exchange Commission Thursday.

Read more

German Privacy Group Loses Appeal With Facebook Over Real Names

shutterstock_83318725

Facebook has been battling users who either don’t exist in real life or are using a pseudonym, but the company has met resistance in Germany. However, a judge ruled Wednesday in an appeal case that German privacy laws (which would allow users to have whatever name they want on the social network) do not apply to Facebook, as the company’s European base is in Ireland, where regulations are more lax.

Read more

The Dangers Of Facebook Sweepstakes And Contests

Head shot 2 - Mario Zelaya

Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.

Read more