Fake profiles continue to be a problem on Facebook, despite the social network’s efforts to wipe them out. Free application FB Checker offers users a quick way to help determine the authenticity of profiles by examining their photos.
Facebook may have reported 1.15 billion monthly active users in its second-quarter earnings report Wednesday, but as of Dec. 31, 2012, approximately 5 percent of those may have been duplicate accounts, while 1.3 percent may have been accounts that were improperly classified by users, and 0.9 percent may have been fake accounts, according to the Form 10-Q the company filed with the Securities and Exchange Commission Thursday.
Facebook has been battling users who either don’t exist in real life or are using a pseudonym, but the company has met resistance in Germany. However, a judge ruled Wednesday in an appeal case that German privacy laws (which would allow users to have whatever name they want on the social network) do not apply to Facebook, as the company’s European base is in Ireland, where regulations are more lax.
Promotions can be a great way to build your Facebook community and increase engagement with your fans. They offer incentives for new users to not only interact with your page, but to revisit it. It’s also a great way for new audiences to discover your brand. The reality is, contests and sweepstakes can easily be gamed so that the winner isn’t a brand advocate, but rather, someone who cheated their way to the top. It’s a scary reality that a lot of brands and agencies fall victim to, most of which don’t even know it.
While some companies really know how to do Facebook marketing right, there are many others that are clueless. PostRocket wants to help the latter group. The company’s co-founder, Mike Maghsoudi, recently posted about five mistakes that he’s seen brands make on Facebook.
As Facebook mentioned in its 10-K filing, the site still has a serious problem with fake profiles, used to bolster shady pages’ fan metrics. It appears that the social network did some cleaning up in January, as several countries (notably the U.S. and Indonesia) lost a great number of users last month, according to Quintly. All around the world, more than 4 million users’ profiles were deleted in January.
There were more than 50 million Facebook pages with at least 10 likes as of Dec. 31, 2012, and some 10 million applications were using the social network’s platform, according to its annual form 10-K filed with the Securities and Exchange Commission following the release of its fourth-quarter earnings report last week.
If you’re running behind on your bills and suddenly find a friend request on Facebook from an attractive woman in a bikini whom you’ve never met before, think twice before accepting the add. As Bloomberg reported Thursday, debt collectors are taking on fake personas on Facebook to reach users who owe money.
In an effort to get a leg up on Facebook marketing, many like-obsessed pages resort to buying fans — fake profiles which only exist to boost pages’ numbers. Now that Facebook has broken down fans by country, VentureBeat notes that it’s easier to see which pages have acquired fans honestly, and which ones flat-out paid for them.