Facebook released the second part of its study of users aged 13 through 24 in 13 countries, with culture experts Crowd DNA, and it found that it was able to divide users in that age group into three segments, based on age — optimists, explorers and realists.
Facebook often comes into play during natural disasters or other crisis situations as a means for users to check on friends and loved ones, or alert them that they are safe. The social network introduced a tool Thursday to simplify the process, Safety Check.
Facebook added the ability for users to specify custom genders – such as transgender, androgynous and genderqueer — in February, and the social network has now extended those options to indicating family members users are connected with.
With Valentine’s Day coming up Friday, Facebook provided some statistics to help marketers on the social network take full advantage of the holiday.
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
Family issues can sever ties between relatives, parents, and children, but what happens when family members who have grown apart are still connected through Facebook? A Bay Area psychologist told The New York Times that he often hears patients talking about how they heard about a birth or wedding in the family through the social network, and not with a phone call or in-person visit.
Expecting a child? There’s a setting for that on Facebook.