The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
As many people this weekend will be celebrating St. Patrick’s Day, which honors one of Ireland’s patron saints, we figured it would be prudent to take a look at Facebook’s influence in that country. However, Facebook appears to be rapidly declining in Ireland, according to statistics from Quintly (formerly AllFacebook Stats) and Socialbakers.
On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.
Celebrities had a great year on Facebook in 2012. Rihanna rose up the page charts to be the most popular human-based page on the social network, and several athletes saw their likes go up considerably around the time of the Olympic Games in London. However, Facebook’s popularity among those who don’t have iPhones or Android devices made Facebook for Every Phone the most popular page in 2012, according to Quintly.