In the box office and on Facebook, Tony Stark has trumped Jay Gatsby. Among the top-grossing movies from this past weekend, Iron Man 3 bested The Great Gatsby in terms of new likes over the past week. Additionally, it appears that the big-screen adaptation of The Great Gatsby has led to more likes for the Facebook page of the legendary book.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Cie Games’ social automotive title, Car Town, is revving up for the May 24 theatrical release of Universal Studios’ Fast & Furious 6 by teaming up with Universal Partnerships & Licensing to integrate elements of the film into the game.
Facebook has been experimenting with ways that allow users to be more expressive — such as structured status updates and more info in the “about” section. The social network Friday announced new open graph actions that let people tell a little more about what they’ve done through Facebook-connected applications.
Facebook users are more likely to trust their friends when it comes to movie recommendations, and Deseret Digital Media saw an opportunity in this area, particularly when it came to families with children, resulting in the launch of online family media guide OK.com.
Fandango is gearing up for the March 23 opening of feature film The Hunger Games by giving away 10 promotional mockingjay pins via the movie’s Facebook page.
