Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.
Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.
We’ve been having this debate internally for some time, but Toby Margetts’ recent post on “Why You Are Measuring Facebook Engagement Inaccurately” has prompted us to get the pen out to reveal our latest thoughts on Facebook engagement.
In an effort to get a leg up on Facebook marketing, many like-obsessed pages resort to buying fans — fake profiles which only exist to boost pages’ numbers. Now that Facebook has broken down fans by country, VentureBeat notes that it’s easier to see which pages have acquired fans honestly, and which ones flat-out paid for them.
Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.
Running a successful Facebook page is often more about science and accuracy than about socializing. You probably already know this from your personal page: You can post great content at the wrong time or under an unattractive title, and it will hardly be noticed. The AutoCAD WS application Facebook fan page now exceeds 200,000 fans (for a business-to-business app; not a company). I had the honor of working on that fan page from the “create new page” step to the point when it reached 100,000 fans. During that time, I learned a lot, namely that simple tweaks and tricks can leverage your content significantly.
If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.