Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Despite continuous efforts by Facebook to curb spam, it still represents a lucrative opportunity, as Italian security researchers Andrea Stroppa and Carlo De Micheli told The Guardian spammers who post links to Facebook pages, which direct users to third-party scam sites, are earning about $200 million per year for their troubles.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
Not all Facebook fans are equal. Some absolutely love your page and want to sing your products’ praises all over the place. Some just want to stay informed. ReachLocal recently put together an infographic showing the seven different types of fans that a Facebook page (or any other other social media account) can have.
Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.
Facebook has been making a push to get users to like more pages. It appears to be working. As Socialbakers notes, the average Facebook user in 2009 liked 4.5 pages. Now that figure has risen to 40. In the U.S., Facebook users like an average of 70 pages.
Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.