The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Online fashion retailer Nasty Gal totals nearly 842,000 likes on its Facebook page, and the social network — along with Instagram, Twitter, and Pinterest — has been a key driver of its steady revenue growth since its inception in 2006. What are some of the secrets to its Facebook success?
It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.
Shoppers often turn to gift cards in lieu of actual presents because, at least when it comes to clothing, remembering the sizes and preferences of family and friends is a daunting task. SizeMob, a Web and Apple iOS application that officially launched Wednesday, can make that task less daunting, and make stores’ return lines a bit shorter, with a little help from Facebook.
Facebook users will control a photo shoot that will appear in the December issue of Elle, as the fashion magazine teamed up with social entertainment provider Milyoni on Facebook application The Social Shoot.
Online advertising-management platform Marin Software outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site Stylistpick achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.
Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.
Men’s luxury fashion brand Alfred Dunhill will establish a Facebook campaign based on a Trafalgar event this Friday, which will feature exclusive video incorporating projection-mapping technology.