Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
The top Facebook page in Australia in terms of engagement in 2014 was Hit107, while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Filter this: Instagram topped the 300 million user mark, co-founder and CEO Kevin Systrom revealed in a blog post, in which he also announced that the Facebook-owned photo- and video-sharing network was adding verified badges for celebrities, athletes and brands, as well as deactivating spammy accounts.
Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.
Prestige brands — those in the beauty, fashion, retail, hotels, and watches and jewelry sectors — are relying more and more on Facebook-owned photo- and video-sharing network Instagram in their marketing efforts, according to a comprehensive study by digital think tank L2.
Despite Instagram’s rapid growth, the Facebook-owned photo- and video-sharing network still does not have an official application for Apple’s iPad tablet, and developer Codegent is looking to fill the void with Flow, which debuted on the iTunes App Store this week.
Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.
Fans of fast-moving consumable goods (think everything from meat to candles to sponges), travel, and nonprofits are the most social with each other when it comes to shares from Facebook fan posts, according to data from social media analytics platform Socialbakers.
Online fashion retailer Nasty Gal totals nearly 842,000 likes on its Facebook page, and the social network — along with Instagram, Twitter, and Pinterest — has been a key driver of its steady revenue growth since its inception in 2006. What are some of the secrets to its Facebook success?