Facebook users will control a photo shoot that will appear in the December issue of Elle, as the fashion magazine teamed up with social entertainment provider Milyoni on Facebook application The Social Shoot.
Online advertising-management platform Marin Software outlined how its workflow, campaign-management, and optimization tools helped London-based fashion site Stylistpick achieve a 50 percent increase in click-through rate after just one month, as well as guiding it toward a better understand of how to use Facebook as part of a wider advertising strategy, rather than simply looking at the social network as a sales channel.
Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.
Men’s luxury fashion brand Alfred Dunhill will establish a Facebook campaign based on a Trafalgar event this Friday, which will feature exclusive video incorporating projection-mapping technology.
Fashion-themed application Pose has fashioned an increase in daily signups of five times its previous rate since incorporating Facebook open graph actions.
The latest Facebook fashion application to come out of the closet is Wear It Share It, or Wishi for short, which is aimed at making women’s closets social.
ShoeDazzle walked all over the competition to become the top fashion brand based on data from Facebook, Twitter, YouTube, Tumblr, and Flickr, factoring in reach, engagement, and shopping.
Facebook really suits fashion marketing, especially for Burberry.
British women’s fashion brand Lipsy launched an application on Facebook to plug the autumn and winter 2011 Pixie Lott collection.
Fashion is never out of style on Facebook, and Enstyle, a fashion community that launched on the social network in February, is looking to make its mark.