A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
If your children are in their early to mid-20s, don’t hold your breath waiting for Facebook friend requests from them. That was just one nugget of information from the Facebook Data Science Team, which analyzed posts on the social network that were anonymized and processed automatically by users who identified themselves as parents or children to get a better sense of how families interact with each other on Facebook.
We’re not sure how they find the time, or the open arms, but 44 percent of new, first-time mothers spend more time on Facebook after childbirth compared with before, according to a new study published in the July issue of journal Family Relations.