Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network’s aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.
Brands on Facebook are always looking for new, efficient ways to connect with customers. CloudCraze, which recently released its 3.0 ecommerce platform, allows companies to use cloud technology to integrate Facebook actions into their sales sites, so users can like or share products that they purchase or enjoy.
As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.
It’s no secret that Facebook is trying to become a destination site, where you do pretty much everything possible online through the social network. According to CNN/Fortune, you might soon be able to do your banking on Facebook, too.