As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
Facebook announced partnerships with 18 mobile operators in 14 countries aimed at providing users with free or discounted data access for its Messenger for Android, Messenger for iOS, and Facebook for Every Phone mobile applications.
More people access Facebook from their phones (and tablets) than on desktop, but that figure isn’t limited to iPhones, Androids, and BlackBerrys. Many people all over the world check their Facebook from feature phones, and it shows. Facebook For Every Phone, the official page for Facebook’s feature phone application, passed 200 million likes Tuesday and shows little signs of slowing.
When Facebook announced plans to go public, two of the most prominent concerns raised about the social network were its ability to monetize mobile and its prospects for growth in Asia. The deal it reached with Myriad Group, announced Wednesday, took aim at both of those concerns.
Available in the U.K. next month for less than the equivalent of $100, Vodafone 555 Blue is a low-price feature phone, aimed at emerging markets, optimized for use with Facebook.