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Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

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With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

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Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, Samsung Form Internet.org, Aim To Connect The Two-Thirds Of The World’s Population Without Web Access

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To make the world more open and connected” has been the mission statement of Facebook Co-Founder and CEO Mark Zuckerberg from day one, but how can the social network and other companies and organizations be “open and connected” with the nearly two-thirds of the world’s population that still doesn’t have access to the Internet? Global partnership Internet.org — formed by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — aims to answer that question.

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