Feature Phones

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook Fires Back at Internet.org Critic

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Most companies respond to criticism in the press with statements by executives or spokespeople, but Facebook answered a column in The New York Times by Evgeny Morozov panning its Internet.org initiative to connect the rest of the world to the Internet with comments by former U.S. Secretary of State Madeleine Albright, Stanford University School of Medicine Prof. Michele Barry and United Nations Under-Secretary General and UN Women Executive Director Phumzile Mlambo-Ngcuka.

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Internet.org App to Debut in Zambia

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Zambia may seem like an odd choice for the site of an application’s launch, but it makes perfect sense when the developer of that app has a mission statement of connecting the rest of the world. Internet.org – the global partnership formed last August by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung to “connect the next 5 billion people” — announced the launch of its app, starting with Airtel subscribers in Zambia.

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Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

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With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

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