Facebook users who want to send and receive messages via their iOS and Android devices will soon only be able to do so via the social network’s Messenger applications, as messaging will be removed from its flagship applications for both operating systems, Facebook confirmed to TechCrunch.
Chief Operating Officer Sheryl Sandberg announced during Facebook’s second-quarter earnings call Wednesday that the social network now has more than 1.5 million active advertisers, as well as more than 30 million active small and midsized businesses, with 19 million of those active on mobile.
Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
India became the second country to top the 100 million-user mark on Facebook, joining the U.S., Vice President of Growth and Analytics Javier Olivan told The Economic Times, saying that the milestone was reached March 31.
Part of being able to combat malware, phishing, and other online threats is gathering and consolidating as much data on those threats as possible, and Facebook took a major step forward on that front with its development of ThreatData.
Gemalto introduced its Facebook SIM card in February 2011, giving feature-phone users the opportunity to access the social network from any type of handset, without data subscriptions or application downloads. And now, Facebook Messenger is part of the mix.
Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, Samsung Form Internet.org, Aim To Connect The Two-Thirds Of The World’s Population Without Web Access
“To make the world more open and connected” has been the mission statement of Facebook Co-Founder and CEO Mark Zuckerberg from day one, but how can the social network and other companies and organizations be “open and connected” with the nearly two-thirds of the world’s population that still doesn’t have access to the Internet? Global partnership Internet.org — formed by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — aims to answer that question.
Facebook for Every Phone, the application that brings the social network to feature phones, or devices that are not smartphones, announced that it has topped 100 million monthly active users.
As more users access Facebook from their mobile phone, it’s not always a smartphone. Now Facebook has made it easier for companies to target ads to people using feature phones. Sister site Inside Facebook noted that the Power Editor and Ads Application Programming Interface (API) includes better options for targeting ads at feature phone users only.
Facebook announced partnerships with 18 mobile operators in 14 countries aimed at providing users with free or discounted data access for its Messenger for Android, Messenger for iOS, and Facebook for Every Phone mobile applications.