Remember five years ago, when brand pages didn’t exist, and companies were forced to erect jimmied personal profiles in order to be seen on the fastest-growing network on the Internet? I certainly do; brand pages alone were a huge step in the Facebook timeline (pun intended), and the opportunities for brand awareness have only grown.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Earlier this week, word spread that Facebook planned to put as many as 10 ads next to posts with droves of activity. The company is trying another way to get users to see more ads: rotating them.
You could be posting to your news feed even when you’re not purposefully posting to your news feed. If you happened to have liked any kind of political page in your Facebook life, the page could be posting on your behalf, making for awkward moments, according to ZDNet. Facebook doesn’t see this as a problem — it’s a feature.
The birthday notification has been a mainstay of the top right corner of your Facebook page for years. Soon, another type of notification will join it — one for weddings and engagements. Facebook introduced this new feature Thursday, which allows you to write a quick “Congratulations!” on a newly wedded or engaged friend’s timeline, much like you would on their birthday.
Facebook is testing a revamped version of its self-serve ad creation tool that’s organized by marketing objectives.
Facebook just upgraded events to have more in common with groups while requiring fewer clicks to set up events.
Timeline profiles begin with a birthdate, but pages have more options, with the newest additions “created” and “launched” augmenting the original options, “founded,” started” and “opened.”
The more friends people have, the greater the potential for viral marketers for via word of mouth messaging on the site, so it makes a lot of sense for Facebook to prompt people to respond to unanswered friend requests.
A Facebook advertising test currently being conducted for informational purposes could lead the way to something much, much bigger: Charging marketers per engagement, as opposed to per click.
Facebook announced the launch of the advanced profile, timeline, today.
