Today Facebook was awarded a patent for “ranking search results based on the frequency of clicks on the search results by members of a social network who are within a predetermined degree of separation”. The patent, which was first filed by in 2004, emphasizes that Facebook has been working on a number of algorithms to improve their search results, one of which is a tool that Google employs in their own search results: the number of clicks.
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We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
An extremely small segment of users has been shown alternative version of the Facebook homepage which eliminates the “Most Recent” view from the news feed. Currently the company is soliciting feedback from users about the new version of the feed, however it appears many users aren’t happy. As a search for “news feed most recent” displays below, most of the users seeing the new feed don’t appear to be too happy.
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