What happened when the sporting goods subsidiary of a tire company in Canada scrapped its traditional weekly circular for two weeks in favor of advertising on Facebook? Duncan Fulton, chief marketing officer of FGL Sports and senior vice president at Canadian Tire, described Sport Chek’s positive experiences in a post on the Facebook for Business page.
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Facebook announced the winners of its 2014 Facebook Studio Awards Tuesday, with top honors, the Blue Award, going to “If We Made It,” a campaign by Droga5 and Heineken USA in support of Newcastle Brown Ale.