Facebook combined its broad categories and precise interests to roll out its new simplified interests targeting option for advertisers.
Facebook began offering advertisers ad-targeting suggestions in October, and the social network has apparently refined the process.
Facebook is testing page post link ads that appear in users’ News Feeds without giving them the option to like or comment, which does not create any engagement, but significantly lowers the costs of running the ads.
Facebook continues to test small tweaks to its Ads Manager, as some users are now seeing the option to view what their ads will look like in the News Feed, rather than only being able to preview them as right-hand-side ads.
Facebook appears to be testing a feature on certain pages for places that allows users to save bookmarks to the pages, in both desktop and mobile, and to share those saved places with other users.
Users of Facebook’s Ads Manager now have the option of repositioning images used in their ads.
Facebook appears to be testing a version of its desktop page like ads that more closely resembles mobile page like ads.
Facebook introduced partner categories in April, allowing brands to target ads to users by category, such as “auto intenders” (users whose behavior indicated interest in purchasing a car) and “soda drinkers,” based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.
Facebook added a feature to Ads Manager in August that allowed users to upload up to six images and create up to six page like ads or event ads from a single campaign. Now, it appears that this capability has been extended to page post link ads, as well.