Facebook appears to have quietly launched radius-based advertising, which allows local businesses to determine a radius surrounding their locations, after which the social network provides them with a figure of how many users they can reach.
The Israeli Building Center was created to serve as a source of information on Israel’s construction industry, and when it decided it wanted to do some building of its own — of awareness of a major housing fair taking place in Tel Aviv – it turned to Facebook’s advertising products, with the help of agency Fialkov Digital.
Facebook announced its Audience Insights tool earlier this month, aimed at giving brands ways to learn more about the audiences they are targeting with their ads on the social network, and some page administrators now have access to the new feature.
Facebook has provided detailed information on the new layout for desktop pages it introduced last month, but tips on how page administrators should tweak their cover images and profile pictures to accommodate the new design have been lacking. Enter Fialkov Digital.