Facebook co-founder and CEO Mark Zuckerberg hosted a community question-and-answer session Thursday at the company’s headquarters in Menlo Park, Calif., during which he offered his views on topics including removing messaging from the social network’s flagship applications and requiring users to download Messenger, pages’ declining organic reach, whether or not Facebook is cool, The Social Network and his wardrobe.
The trailer for upcoming feature film Fast and Furious 7 made its debut on Facebook this past weekend, and it had already totaled nearly 29 million views at the time of this post, as well as more than 1.1 million shares.
Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.
Beauty entrepreneur Michelle Phan took a unique approach when using Facebook videos to promote her first book, Make Up: Your Life Guide to Beauty, Style and Success — Online and Off. She uploaded a short video trailer for each of the book’s chapters to her page, and those trailers ended up totaling more than 1.26 million views.
Team Edward or Team Jacob? The Twilight film series may be a wrap, but studio Lionsgate and creator Stephenie Meyer announced that five short films based on Twilight characters, helmed by aspiring female directors, will debut next year, exclusively on Facebook, The New York Times reported.
Facebook users can get satisfaction, as official concert films and documentaries featuring The Rolling Stones are now available on a video-on-demand basis via the band’s Facebook page following the creation of an application by Eagle Rock Entertainment, which oversees many of the group’s home-video releases, and Facebook VOD platform Screenburn Media.
Wondering which summer movies to watch? Socialtyze, a Facebook Preferred Marketing Developer, teamed up with movie review site Rotten Tomatoes to help out. Through this online app, users can compete against Facebook friends in guessing which movies critics rated as fresh or rotten.
Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.