Can Facebook users’ likes and interests help determine their ideal chocolate flavors? Cadbury aims to find out, teaming up with Red Agency to launch the Flavour Matcher application on the Cadbury Dairy Milk Facebook page in the coming weeks, as well as the Joy Generator, a vending machine that serves up Facebook users’ ideal flavors after being given access to their profiles.
Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
Facebook fans of pop star Katy Perry who are located in the U.S., the U.K., and Canada can view Katy Perry the Movie: Part of Me – a movie chronicling her 2011 world tour — directly on Perry’s Facebook page, using the media player from Screenburn Media.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured this photo of Caleb Johnson, winner of season 13 of Fox reality-competition series “American Idol.”
Facebook is adding a hint of Shazam to its flagship applications for iOS and Android in the form of an optional feature that allows users to use the microphones on their devices and identify songs, television shows, or movies for inclusion in status updates.
Since Facebook was founded in 2004, the company has spent a whopping $22 billion-plus on acquisitions, but what else could that money have gone toward?
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a consumer-packaged-goods company.