finance

Facebook, DigitalGroundUp Team Up On Interactive Courses For Financial-Services SMBs

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Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp – which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.

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Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

INFOGRAPHIC: Which Industries, Brands Excel At Answering Questions On Facebook?

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The telecommunications industry received the most customer-service questions via Facebook in the third quarter, while the finance industry is the most responsive, and Personal Argentina was the top brand on Facebook in terms of answered questions minus unanswered questions, according to the latest Socially Devoted report from social media analytics platform Socialbakers.

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Health, Alcohol, Consumer Goods Are The Fastest-Growing Industries On Facebook

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More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.

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