As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.
A Facebook contest from Sallie Mae? The financial services company, which focuses on education, doesn’t quite fit the profile of brands that engage in such actions, but the It Pays to Repay sweepstakes on its Facebook page, is living proof.
Social networks, including Facebook, may become platforms for small businesses to raise capital, if the U.S. House of Representatives has its way.