Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp – which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.
A Facebook contest from Sallie Mae? The financial services company, which focuses on education, doesn’t quite fit the profile of brands that engage in such actions, but the It Pays to Repay sweepstakes on its Facebook page, is living proof.
Social networks, including Facebook, may become platforms for small businesses to raise capital, if the U.S. House of Representatives has its way.