Facebook Ireland turned a gross profit of €1.79 billion ($2.45 billion) in 2012, but it reported a pre-tax loss of €626,000 ($857,243). This may sound sketchy, but the company was fully compliant with the law. Financial Times explained how this happened.
The tax man cometh and, in the case of Facebook in the U.K., he leaveth empty-handed, as The Guardian reported that the social network paid no taxes in the U.K. in 2012, despite seeing its income there rise by 70 percent, and despite accounting for nearly one-half of the £6 billion ($9.66 billion) that eMarketer projects for 2013 digital ad spending in the U.K.
Facebook has compiled myriad data about what users are doing on the site. What about when they go to another corner of the Web? The company has partnered with Datalogix in an effort to see if people who see ads on the social network end up actually buying the products. There’s already a movement for the Federal Trade Commission to investigate the deal.
In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is doing what it can to keep its biggest clients happy, especially as Facebook’s finances come into light with Thursday’s earnings call.
Rogue UBS trade Kweku Adoboli used Facebook to talk about his alleged crimes with the market rise and falls.