First Quarter

Facebook Has Got Some Great Moves

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Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you’ve walked every day, or how many minutes you walked, ran, drove, or rode, and it will tell you the distance you traveled every day, and even how many calories were burned in any activities you did.

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Facebook Audience Network: More Details On Impending Launch Of Mobile Ad Network

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Facebook Chief Operating Officer Sheryl Sandberg may not have had much to say about the social network’s reported launch of a mobile ad network during the company’s first-quarter earnings call Wednesday, but someone apparently spilled the beans to Josh Constine of TechCrunch, as he reported that the mobile ad network, named Facebook Audience Network, will officially be announced at Facebook’s F8 global developer conference in San Francisco April 30.

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1Q EARNINGS: Mark Zuckerberg On The Three Stages Of Maturity For Facebook’s Apps

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Facebook Co-Founder and CEO Mark Zuckerberg divided the social network’s portfolio of applications into three stages during the company’s first-quarter earnings call Wednesday afternoon, putting the flagship Facebook apps in the most mature category; followed by established offerings Messenger, Instagram, and WhatsApp; and capped by the fruits of its new Facebook Creative Labs initiative, such as iPhone app Paper.

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