Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you’ve walked every day, or how many minutes you walked, ran, drove, or rode, and it will tell you the distance you traveled every day, and even how many calories were burned in any activities you did.
First Quarter Earnings Call
Facebook Chief Operating Officer Sheryl Sandberg may not have had much to say about the social network’s reported launch of a mobile ad network during the company’s first-quarter earnings call Wednesday, but someone apparently spilled the beans to Josh Constine of TechCrunch, as he reported that the mobile ad network, named Facebook Audience Network, will officially be announced at Facebook’s F8 global developer conference in San Francisco April 30.
Despite attempts by analysts Heather Bellini of Goldman Sachs and Ross Sandler of Deutsche Bank to find out more about Facebook’s reported impending entry into the electronic currency arena, Chief Operating Officer Sheryl Sandberg would not budge during the company’s first-quarter earnings call Wednesday.
Despite recent reports that Facebook will announce its mobile ad network at its F8 global developer conference in San Francisco April 30, Chief Operating Officer Sheryl Sandberg didn’t have much to say on the subject during the company’s first-quarter earnings call Wednesday.
Despite Facebook’s move away from HTML5 and toward building its own native applications, Co-Founder and CEO Mark Zuckerberg spoke kindly of HTML5 during the company’s first-quarter earnings call Wednesday.
Facebook Co-Founder and CEO Mark Zuckerberg divided the social network’s portfolio of applications into three stages during the company’s first-quarter earnings call Wednesday afternoon, putting the flagship Facebook apps in the most mature category; followed by established offerings Messenger, Instagram, and WhatsApp; and capped by the fruits of its new Facebook Creative Labs initiative, such as iPhone app Paper.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Facebook topped 1 billion monthly active users in October 2012, and the social network announced another milestone in its first-quarter-2014 earnings release, as it has now surpassed 1 billion mobile MAUs, ending the quarter at 1.008 billion.